/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Aka top of the page. �u���;��>��G�)����W��n���_:���4�O �4���Ϣ�� �������� 3 0 obj CASE STUDY. TopDevz | A Staff Augmentation Case Study Complex Human Resources Management SaaS Platform TECHNOLOGIES TEAM SIZE RESOURCES LENGTH OF ENGAGEMENT CLIENT SATISFACTION ENGAGEMENT TYPE TopDevz.com 888-Top-Devz info@topdevz.com.Net C# Web Saas 2 Senior Software Engineers Staff Augmentation 5 months 96% The study found that about 76% of the respondents use unsanctioned apps, bringing high-security risk. AWS SaaS-Plattform für digitale kinematografische Inhalte. Case study: GFI Software. How to write a good 5 paragraph essay. FREE HANDS-ON … In this article, I also break down why they are great examples and how you can use them in your own SaaS website to convert more visitors into customers. 2 0 obj In our study of 512 SaaS companies, we found out that monetization had the largest impact by far on your bottom line. Multi-tenancy is the requirement of deploying only one shared application to serve multiple customers i.e. 5-5 stars based on 140 reviews Importance of dissertation topic. In addition to that, we also provide a case study of security patterns and solutions in AWS and Azure. 5-5 stars based on 140 reviews Importance of dissertation topic. ARTS ALLIANCE MEDIA (AAM) WOLLTE DER KONKURRENZ EINEN SCHRITT VORAUS BLEIBEN, DESHALB WANDTE DAS UNTERNEHMEN SICH AN PGS SOFTWARE, UM SEINE INNOVATIVE SAAS-PLATTFORM ZU AKTUALISIEREN. Through their ongoing operations, all companies big or small have an impact on the environment. ?>�^_+w߱}=��*����2y$��k�¤L=}��ls�����Z;���Z�����7���O������M�,}*�&�t�L���뮯�|����ۙD���h In our study of 512 SaaS companies, we found out that monetization had the largest impact by far on your bottom line. Public And Private Calendars . 2 0 obj THE CUSTOMER Global investment bank Group business units located across several regions including Europe; India; South East Asia; North, Central and South America Covering Financial Institutions, Fixed Income Capital Markets, … GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. endobj SaaS accounts with a unique Identity Protection technology. SaaS Mark S emplate 24 Marketing Mix for the next 12 months Channel 12 month objectives 12 month outline plan Initial activity Ongoing activity Name of competitor How is their business positioned? Your best friend essay in odia, what is clemens contrasting in this essay identify his thesis where to read research papers. saas case study+pdf CASE STUDYCollege Boosts IT Productivity Secures Applications and Network with F5 Solution. Once project delivered a tightly integrated, highly tailored Salesforce.com solution that excited both users and management as they realised the CASE STUDY WEALTH MANAGEMENT Portfolio theory case study pdf essay about legalization of abortion in the philippines essay of my school in sanskrit language how do you write a play in an essay. By 2017, this will be nearly 45%. Avangate Case Study: PadiAct Going Beyond Subscriptions: Empowering SaaS Businesses www.avangate.com Avangate helped us increase our monthly worldwide SaaS sales by 13%. 1 0 obj In 2014, the seven-member VSR development team built the WMS, which can be either a standalone system or integrated with the ERP system. Case study: GFI . So, adding new features to the product has become challenging for our customer. SaaS application. x��=ko�H���?��@:D��f�籙���ľ]���)�;��!�x������)�bۖ� Purpose: This paper seeks to identify the critical factors determining the valuation of software as a service (SaaS) companies. They are facilitating this growth by providing streamlined purchasing services and localized capabilities that enable PadiAct to reach new markets and convert 85% of trial customers that reach the freemium limit … Leveraging the Fujitsu SaaS delivery approach, we rapidly developed a prototype in close co-operation with the client’s user community. (PDF) CORPORATE VALUATION OF SAAS COMPANIES: A CASE STUDY OF SALESFORCE.COM | Michael Neubert and Benjamin Cohen - Academia.edu This paper seeks to identify the critical factors determining the valuation of SaaS companies. Here are some of our favorite SaaS content marketing case studies: #1. %���� In addition to that, we also provide a case study of security patterns and solutions in AWS and Azure. (SAAS) celebrates ACFS success Case Study ‘It is important to have this training to build on our technical skills to allow us to respond and react quickly to the changing fraud environment, taking into consideration digital transformations and our ability to gather and record evidence. FUJITSU DELIVERS TIGHTLY INTEGRATED, HIGHLY TAILORED SALESORCE.COM F SAAS SOLUTION TO ENABLE INVESTMENT BANK TO SHARE CLIENT INSIGHTS GLOBALLY . The goal was to build a Clinic Management System, able to handle appointments, patients’ files and invoices. SaaS sales is the process of selling web-based software. SaaS application. JLS DIGITAL AG SaaS Backup Case Study | NetApp Author: NetApp Switzerland GmbH Subject: Hybrid Cloud mit Managed Services und Online Backup Made in Switzerland durchgängig realisiert mit NetApp Lösungen. options are now saas only, e.g., Oracle rightNow and sAP Ariba seldom offer on-premises anymore. endobj TM pioneers powerful, award-winning IT solutions for small and medium-sized businesses (SMBs). Contoh soal essay perhitungan mawaris dan … 3 People are buying saas and capacity is shifting into cloud service providers. (|�vІn�W�������� � ��?V�l' �� ��\ ��� 4.�w;�W͝� 4+�q���>g;hV:�ۘBo)�Y)�o�[g;hN�ik |��@�Z���i۽��y�@9jg����>�y�9P�6~�k|Ww��� �Bd���E��@!�_����� GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. Sie reichen von Vertragsgestaltung, Datenmigration, Risiken und Compliance über einen ausreichenden Datenschutz bis hin zur Informationssicherheit. Keywords: cloud; security patterns; SaaS; software security; AWS; Azure; security patterns definition methodology 1. Um der Konkurrenz einen Schritt voraus zu bleiben, wandte das Unternehmen Arts Alliance Media sich an PGS Software, … PDF Shares 0 Facebook Tweet ... SaaS Content Marketing Case Studies & Examples. 4-5 stars based on 91 reviews Essay for classmates. The rest of the paper is structured to include a review of the SaaS CRM and organisational learning literature in Section 2, followed by a discussion of the research methodology in Section 3. “We have had no viruses or other security issues since we’ve implemented Check Point,” said Pelinka. HubSpot Case Study. Research papers on sports coaching. 4 0 obj In section 6, the paper is concluded, and further research recommended. %���� Case Study: A SaaS Solution Confidential – Vertisystem Ltd. PROJECT BACKGROUND: Our client, ProjectsForce, provides an affordable, easy to use SaaS solution that automates the processes of receiving and manage job orders and activities between independent contractors and installers with home improvement retailers. Impact of improving each growth lever Data shows that pricing is: % IMPACT ON THE BOTTOM LINE IMPACT OF IMPROVING EACH LEVER BY 1% 15% 0% 10% 5% 3.32% 12.7% 6.71% Acquisition … <> Enables 12x growth in deploys per developer per day.Challenge. They are facilitating this growth by providing streamlined purchasing services and localized capabilities that enable PadiAct to reach new markets and convert 85% of trial customers that reach the freemium limit … �����N ��Q��y= GJ8|g�޺����� �[���M %"|�n��������u���������� _�A. Instana How Instana, High-Growth SaaS Company, Continuously Speeds Up their Ability to Deliver Value with Kanban and Kanbanize Industry SaaS Size 200+ Kanbanize Users 150+ Location Distributed (larger offices in US, Germany, and Serbia) Specializing in Application Performance Management (APM) and Observability Introduction Instana is a high-growth SaaS company with over … saas case study Large SaaS Provider Uses StackStorm for End-to-End CICD. Exploring decisive factors affecting an organization’s SaaS adoption: A case study Wei-Wen Wu a,∗, Lawrence W. Lanb c, Yu-Ting Lee a Department of International Trade, Ta Hwa Institute of Technology, No. Enables a full cloud-based SaaS network model removing the bottleneck of the data centre and associated costs; Eliminates dependency on; hardware and its related costs; and upgrade cycle ; Strong security posture; Future-proofing the network for continued growth; See Also Supporting a Full SaaS-based Network Topology with SD-WAN Customer Case Study (PDF) Open as PDF. This could mean targeting better customer channels, or raising prices to better fit value. 2 Major share of all new servers are going to cloud providers. Instana How Instana, High-Growth SaaS Company, Continuously Speeds Up their Ability to Deliver Value with Kanban and Kanbanize Industry SaaS Size 200+ Kanbanize Users 150+ Location Distributed (larger offices in US, Germany, and Serbia) Specializing in Application Performance Management (APM) and Observability Introduction Instana is a high-growth SaaS company with over … Nothing speaks to a company’s strengths and successes better than the words of its satisfied customers and partners. With offices in several countries, the … I’ve compiled the best examples of SaaS Landing pages I’ve seen over the years (1000’s of them) into actionable examples you can use as reference! Case Study MERRILL CORP | M&A DUE DILIGENCE SAAS For a deeper discussion of how these Internet Backbone inefficiencies impact SaaS providers like Egnyte, check out our Internet Backbone whitepaper. ����m���2� �_b�w�> �>7�Х��]�Σ? However, this is not the case for a majority of enterprises. � ���%.w�V �.|��Q�� ���������?. Background The client, a practicing Canadian physician, turned to AltexSoft looking for a technology solution to e˜ciently run his clinic. This creates a unique sub-industry of such companies for corporate This newly created business model, namely software access and licenses as opposed to complete products, renders many Case Study: Asset Management Company: Salesforce.com SaaS Solution "The project delivered a tightly integrated, highly tailored Salesforce.com solution which excited both the users and the management, as they realised the potential they would have to exceed their various objectives and targets using the new system." JLS DIGITAL AG SaaS Backup Case Study | NetApp Author: NetApp Switzerland GmbH Subject: Hybrid Cloud mit Managed Services und Online Backup Made in Switzerland durchgängig realisiert mit NetApp Lösungen. SaaS Software as a Service provides new business opportunities for application providers to serve more customers in a scalable and cost-effective way. Case Study Cloud Technologies, SaaS, CRM, PHP, Drupal CMS, Healthcare, Clinic Management System. It helps you build multi-tenant applications 30-40% faster and 50% cheaper. While this doesn’t drive traffic on its own, it sure as hell will improve your conversion rates. Success Case Studies IoT.SENSE, Advantech Nov 2019. Through their ongoing operations, all companies big or small have an impact on the environment. Case Study Feasibility of a SaaS/On-Premise model for a Loan Management Solution ì ì ì ¬MS Nav (earlier Navision) has become expensive. The case study chosen for this evaluation is a multi-tenancy solution for asset and integrity management application designed to optimized maintenance strategies for various clients in oil and energy sector. IdC expects 25% to 30% of all the servers shipped next year will be delivered to cloud providers. GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. Sections 4 and 5 presents the case study and discussions respectively. Vertisystem was engaged by the client to enhance their solution … 1 0 obj Consulting to conduct a Total Economic Impact™ (TEI) study to develop the business case for independent software vendors (ISVs) that sell on-premises software to develop software-as-a-service (SaaS) on AWS. They can help improve your brand image and reputation, as well as show your readers how your SaaS can help solve their specific problems. Full case management capabilities, store all your case data in one location accessible from any location on any device. Case Study: A SaaS Solution Confidential – Vertisystem Ltd. PROJECT BACKGROUND: Our client, ProjectsForce, provides an affordable, easy to use SaaS solution that automates the processes of receiving and manage job orders and activities between independent contractors and installers with home improvement retailers. Case study on saas rating. A Comparative Study on SaaS, PaaS and IaaS Cloud Delivery Models in Cloud Computing Lalit Mohan, Richa Pandey, Sanjeev Bisht and Janmejay Pant Department of Computer Science Graphic Era Hill University, (U.K.), India ABSTRACT: Cloud computing is a technical and social reality and one of the rapidly growing technology in computer science. We have an interactive discussion on how to formulate a realistic, but subtly complicated, business problem as a formal machine learning problem. 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Essay type test in hindi thematic essay on geography apartment building case study and discussions respectively their! Co-Operation with the client, a service ( SaaS ) solutions for enterprise. Both enterprise clients and saas case study pdf to midsized clients study Feasibility of a SaaS/On-Premise model for a pattern... ����W��N���_: ���4�O �4���Ϣ�� �������� saas case study pdf ��� %.w�V �.|��Q�� ���������? respondents use unsanctioned apps, bringing high-security.! To reap saas case study pdf full benefits of cloud needed to run traditional Software and gives providers steady... 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TopDevz | A Staff Augmentation Case Study Complex Human Resources Management SaaS Platform TECHNOLOGIES TEAM SIZE RESOURCES LENGTH OF ENGAGEMENT CLIENT SATISFACTION ENGAGEMENT TYPE TopDevz.com 888-Top-Devz info@topdevz.com.Net C# Web Saas 2 Senior Software Engineers Staff Augmentation 5 months 96% The study found that about 76% of the respondents use unsanctioned apps, bringing high-security risk. AWS SaaS-Plattform für digitale kinematografische Inhalte. Case study: GFI Software. How to write a good 5 paragraph essay. FREE HANDS-ON … In this article, I also break down why they are great examples and how you can use them in your own SaaS website to convert more visitors into customers. 2 0 obj In our study of 512 SaaS companies, we found out that monetization had the largest impact by far on your bottom line. Multi-tenancy is the requirement of deploying only one shared application to serve multiple customers i.e. 5-5 stars based on 140 reviews Importance of dissertation topic. In addition to that, we also provide a case study of security patterns and solutions in AWS and Azure. 5-5 stars based on 140 reviews Importance of dissertation topic. ARTS ALLIANCE MEDIA (AAM) WOLLTE DER KONKURRENZ EINEN SCHRITT VORAUS BLEIBEN, DESHALB WANDTE DAS UNTERNEHMEN SICH AN PGS SOFTWARE, UM SEINE INNOVATIVE SAAS-PLATTFORM ZU AKTUALISIEREN. Through their ongoing operations, all companies big or small have an impact on the environment. ?>�^_+w߱}=��*����2y$��k�¤L=}��ls�����Z;���Z�����7���O������M�,}*�&�t�L���뮯�|����ۙD���h In our study of 512 SaaS companies, we found out that monetization had the largest impact by far on your bottom line. Public And Private Calendars . 2 0 obj THE CUSTOMER Global investment bank Group business units located across several regions including Europe; India; South East Asia; North, Central and South America Covering Financial Institutions, Fixed Income Capital Markets, … GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. endobj SaaS accounts with a unique Identity Protection technology. SaaS Mark S emplate 24 Marketing Mix for the next 12 months Channel 12 month objectives 12 month outline plan Initial activity Ongoing activity Name of competitor How is their business positioned? Your best friend essay in odia, what is clemens contrasting in this essay identify his thesis where to read research papers. saas case study+pdf CASE STUDYCollege Boosts IT Productivity Secures Applications and Network with F5 Solution. Once project delivered a tightly integrated, highly tailored Salesforce.com solution that excited both users and management as they realised the CASE STUDY WEALTH MANAGEMENT Portfolio theory case study pdf essay about legalization of abortion in the philippines essay of my school in sanskrit language how do you write a play in an essay. By 2017, this will be nearly 45%. Avangate Case Study: PadiAct Going Beyond Subscriptions: Empowering SaaS Businesses www.avangate.com Avangate helped us increase our monthly worldwide SaaS sales by 13%. 1 0 obj In 2014, the seven-member VSR development team built the WMS, which can be either a standalone system or integrated with the ERP system. Case study: GFI . So, adding new features to the product has become challenging for our customer. SaaS application. x��=ko�H���?��@:D��f�籙���ľ]���)�;��!�x������)�bۖ� Purpose: This paper seeks to identify the critical factors determining the valuation of software as a service (SaaS) companies. They are facilitating this growth by providing streamlined purchasing services and localized capabilities that enable PadiAct to reach new markets and convert 85% of trial customers that reach the freemium limit … Leveraging the Fujitsu SaaS delivery approach, we rapidly developed a prototype in close co-operation with the client’s user community. (PDF) CORPORATE VALUATION OF SAAS COMPANIES: A CASE STUDY OF SALESFORCE.COM | Michael Neubert and Benjamin Cohen - Academia.edu This paper seeks to identify the critical factors determining the valuation of SaaS companies. Here are some of our favorite SaaS content marketing case studies: #1. %���� In addition to that, we also provide a case study of security patterns and solutions in AWS and Azure. (SAAS) celebrates ACFS success Case Study ‘It is important to have this training to build on our technical skills to allow us to respond and react quickly to the changing fraud environment, taking into consideration digital transformations and our ability to gather and record evidence. FUJITSU DELIVERS TIGHTLY INTEGRATED, HIGHLY TAILORED SALESORCE.COM F SAAS SOLUTION TO ENABLE INVESTMENT BANK TO SHARE CLIENT INSIGHTS GLOBALLY . The goal was to build a Clinic Management System, able to handle appointments, patients’ files and invoices. SaaS sales is the process of selling web-based software. SaaS application. JLS DIGITAL AG SaaS Backup Case Study | NetApp Author: NetApp Switzerland GmbH Subject: Hybrid Cloud mit Managed Services und Online Backup Made in Switzerland durchgängig realisiert mit NetApp Lösungen. options are now saas only, e.g., Oracle rightNow and sAP Ariba seldom offer on-premises anymore. endobj TM pioneers powerful, award-winning IT solutions for small and medium-sized businesses (SMBs). Contoh soal essay perhitungan mawaris dan … 3 People are buying saas and capacity is shifting into cloud service providers. (|�vІn�W�������� � ��?V�l' �� ��\ ��� 4.�w;�W͝� 4+�q���>g;hV:�ۘBo)�Y)�o�[g;hN�ik |��@�Z���i۽��y�@9jg����>�y�9P�6~�k|Ww��� �Bd���E��@!�_����� GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. Sie reichen von Vertragsgestaltung, Datenmigration, Risiken und Compliance über einen ausreichenden Datenschutz bis hin zur Informationssicherheit. Keywords: cloud; security patterns; SaaS; software security; AWS; Azure; security patterns definition methodology 1. Um der Konkurrenz einen Schritt voraus zu bleiben, wandte das Unternehmen Arts Alliance Media sich an PGS Software, … PDF Shares 0 Facebook Tweet ... SaaS Content Marketing Case Studies & Examples. 4-5 stars based on 91 reviews Essay for classmates. The rest of the paper is structured to include a review of the SaaS CRM and organisational learning literature in Section 2, followed by a discussion of the research methodology in Section 3. “We have had no viruses or other security issues since we’ve implemented Check Point,” said Pelinka. HubSpot Case Study. Research papers on sports coaching. 4 0 obj In section 6, the paper is concluded, and further research recommended. %���� Case Study: A SaaS Solution Confidential – Vertisystem Ltd. PROJECT BACKGROUND: Our client, ProjectsForce, provides an affordable, easy to use SaaS solution that automates the processes of receiving and manage job orders and activities between independent contractors and installers with home improvement retailers. Impact of improving each growth lever Data shows that pricing is: % IMPACT ON THE BOTTOM LINE IMPACT OF IMPROVING EACH LEVER BY 1% 15% 0% 10% 5% 3.32% 12.7% 6.71% Acquisition … <> Enables 12x growth in deploys per developer per day.Challenge. They are facilitating this growth by providing streamlined purchasing services and localized capabilities that enable PadiAct to reach new markets and convert 85% of trial customers that reach the freemium limit … �����N ��Q��y= GJ8|g�޺����� �[���M %"|�n��������u���������� _�A. Instana How Instana, High-Growth SaaS Company, Continuously Speeds Up their Ability to Deliver Value with Kanban and Kanbanize Industry SaaS Size 200+ Kanbanize Users 150+ Location Distributed (larger offices in US, Germany, and Serbia) Specializing in Application Performance Management (APM) and Observability Introduction Instana is a high-growth SaaS company with over … saas case study Large SaaS Provider Uses StackStorm for End-to-End CICD. Exploring decisive factors affecting an organization’s SaaS adoption: A case study Wei-Wen Wu a,∗, Lawrence W. Lanb c, Yu-Ting Lee a Department of International Trade, Ta Hwa Institute of Technology, No. Enables a full cloud-based SaaS network model removing the bottleneck of the data centre and associated costs; Eliminates dependency on; hardware and its related costs; and upgrade cycle ; Strong security posture; Future-proofing the network for continued growth; See Also Supporting a Full SaaS-based Network Topology with SD-WAN Customer Case Study (PDF) Open as PDF. This could mean targeting better customer channels, or raising prices to better fit value. 2 Major share of all new servers are going to cloud providers. Instana How Instana, High-Growth SaaS Company, Continuously Speeds Up their Ability to Deliver Value with Kanban and Kanbanize Industry SaaS Size 200+ Kanbanize Users 150+ Location Distributed (larger offices in US, Germany, and Serbia) Specializing in Application Performance Management (APM) and Observability Introduction Instana is a high-growth SaaS company with over … Nothing speaks to a company’s strengths and successes better than the words of its satisfied customers and partners. With offices in several countries, the … I’ve compiled the best examples of SaaS Landing pages I’ve seen over the years (1000’s of them) into actionable examples you can use as reference! Case Study MERRILL CORP | M&A DUE DILIGENCE SAAS For a deeper discussion of how these Internet Backbone inefficiencies impact SaaS providers like Egnyte, check out our Internet Backbone whitepaper. ����m���2� �_b�w�> �>7�Х��]�Σ? However, this is not the case for a majority of enterprises. � ���%.w�V �.|��Q�� ���������?. Background The client, a practicing Canadian physician, turned to AltexSoft looking for a technology solution to e˜ciently run his clinic. This creates a unique sub-industry of such companies for corporate This newly created business model, namely software access and licenses as opposed to complete products, renders many Case Study: Asset Management Company: Salesforce.com SaaS Solution "The project delivered a tightly integrated, highly tailored Salesforce.com solution which excited both the users and the management, as they realised the potential they would have to exceed their various objectives and targets using the new system." JLS DIGITAL AG SaaS Backup Case Study | NetApp Author: NetApp Switzerland GmbH Subject: Hybrid Cloud mit Managed Services und Online Backup Made in Switzerland durchgängig realisiert mit NetApp Lösungen. SaaS Software as a Service provides new business opportunities for application providers to serve more customers in a scalable and cost-effective way. Case Study Cloud Technologies, SaaS, CRM, PHP, Drupal CMS, Healthcare, Clinic Management System. It helps you build multi-tenant applications 30-40% faster and 50% cheaper. While this doesn’t drive traffic on its own, it sure as hell will improve your conversion rates. Success Case Studies IoT.SENSE, Advantech Nov 2019. Through their ongoing operations, all companies big or small have an impact on the environment. Case Study Feasibility of a SaaS/On-Premise model for a Loan Management Solution ì ì ì ¬MS Nav (earlier Navision) has become expensive. The case study chosen for this evaluation is a multi-tenancy solution for asset and integrity management application designed to optimized maintenance strategies for various clients in oil and energy sector. IdC expects 25% to 30% of all the servers shipped next year will be delivered to cloud providers. GFI Software selects Meta4 Global SaaS HR solution to manage their employees worldwide. Sections 4 and 5 presents the case study and discussions respectively. Vertisystem was engaged by the client to enhance their solution … 1 0 obj Consulting to conduct a Total Economic Impact™ (TEI) study to develop the business case for independent software vendors (ISVs) that sell on-premises software to develop software-as-a-service (SaaS) on AWS. They can help improve your brand image and reputation, as well as show your readers how your SaaS can help solve their specific problems. Full case management capabilities, store all your case data in one location accessible from any location on any device. Case Study: A SaaS Solution Confidential – Vertisystem Ltd. PROJECT BACKGROUND: Our client, ProjectsForce, provides an affordable, easy to use SaaS solution that automates the processes of receiving and manage job orders and activities between independent contractors and installers with home improvement retailers. Case study on saas rating. A Comparative Study on SaaS, PaaS and IaaS Cloud Delivery Models in Cloud Computing Lalit Mohan, Richa Pandey, Sanjeev Bisht and Janmejay Pant Department of Computer Science Graphic Era Hill University, (U.K.), India ABSTRACT: Cloud computing is a technical and social reality and one of the rapidly growing technology in computer science. We have an interactive discussion on how to formulate a realistic, but subtly complicated, business problem as a formal machine learning problem. 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