Examples Of Market Segmentation Clothing. What is Market Segmentation? Income and occupation. For example, marketing researchers can use census data to find areas within cities that contain high concentrations of high-income consumers, singles, blue-collar workers, and so forth. Download Now . This segment does not qualify for fashion, as the types of items sold are more ‘useful’ than ‘fashionable’ and do not resent from trends. Demographic segmentation 17. Benefit segmentation requires marketers to divide the market based on the perceived benefit of the product or service. As a result, the mass market is no longer a monolithic category. The Macroenvironmental Factors Affecting the Clothing Industry, MarketResearch.com: Apparel Retailing Market Research Reports, U.S. Small Business Administration: Market Analysis, Research Methodology: Gap Inc. Although segmentation by demographic also mentions household income, price segmentation dives deeper. The global apparel and leather products market, of which the clothing and apparel market is a segment, reached a value of nearly $1,050.2 billion in 2018, having grown at a … For example, retailers or manufacturers of the most extreme high fashion apparel may only sell their clothing in exclusive markets like New York City and Los Angeles. As per the name suggests, this kind of market segmentation is based on location. As in the diffusion line for the fashion apparel segmentation, the role of communication in this category of products is focused on delivering an element of exclusivity to an otherwise widely available item. One determining factor is weather. Segmentation also varies based on the target market being a consumer market or a business market. This allows them to better reach non-buying consumers and customers through advertising and other marketing efforts. Market Segmentation in the Fashion Industry. Based on this segmentation clothing brands target consumers based on which stage of lifestyle they are in. This research is useful in building your personas, to understand how consumers are likely to interact with your brand and where to engage with them their during the buying cycle. Market segmentation allows you to get to know your customers, identify what is needed in your market segment, and determine how you can best meet those needs with your product or service. They often promote these clothing lines in late July and August, before the school year commences. Each segmentation criteria will provide us with a set variable which we’ll need to address through our business model. is in fact short for Mass-Prestige and is a unique product category which strives to hit a perfect balance between a lower-quality product and a luxury experience markup. In particular, in the Inditex group, we have further subdivisions, such as the brand Massimo Dutti. For example, brands that typically sell winter apparel (such as Burton or North Face) should market their products in areas that are cold all year-round, because they’d probably fail to profit by marketing to warmer climates. Market Segmentation Types: Conclusion This is not an example of the work written by professional essay writers. Consumers' choices in products, including apparel, may also be behavior-related, according to NetMBA.com, an online business reference site. Segment example - How Constrained Strugglers compare to he other segments. By establishing this connection early, the opportunity to maintain customer loyalty increases. Market segmentation is the process of dividing a market into smaller bits. A small clothing store may also specialize in a specific gender, selling men's suits or ladies' lingerie. Examples. The process of dividing consumers into categories based on their distinguishing characteristics is called market segmentation. 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